For an advertisement design is more important to be successful than just beautiful. The design must have balance, rhythm, emphasis, unity, simplicity, preparation, harmony, line, shape and movement.
The paper or surface we use for artworks usually is rectangular in shape. How you place it when you start working on it, taller side i.e.-vertical or wider side i.e. horizontal is what is called orientation of layout. Those of you who are familiar with working on a computer may know that if you open ‘page layout’ in the menu you get two options the horizontal format which is called landscape and vertical known as portrait.
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The visual aspects of the message to be conveyed have to be considered to make the layout aesthetic and communicate effectively.Report as Inappropriate
The grid method encourages the designer to view the entire page surface as a total unit, breaking the area into sub-zones in which the elements are placed.Report as Inappropriate
Informative.Report as Inappropriate